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68 Best Digital Marketing Tools to Scale Your Business in 2024

Updated: Apr 22

As a business owner, you're equipped with an arsenal of 68 digital marketing tools. They're powerful, diverse, and at your fingertips. But here's the million-dollar question: Are you going to master all 68 tools and run your digital marketing campaigns single-handedly?

The truth is, digital marketing is a vast ocean, and each tool is a vessel designed to navigate specific waters. Learning to sail each one takes time, effort, and a whole lot of dedication. Sure, you could spend countless hours mastering SEO intricacies, decoding social media algorithms, and crafting pixel-perfect graphics. But as a business owner, your time is precious, and your expertise lies in running your business, not necessarily in digital marketing.

This is where the crossroads appear: Do you embark on a solo journey of digital marketing, or do you chart a course with a seasoned crew like Kerplunk Media? With a dedicated team, you're not just hiring a helping hand; you're gaining a partner who lives and breathes digital marketing. They're the cartographers of the digital realm, plotting a course that aligns with your business goals and brand vision.

Kerplunk Media doesn't just use the tools; they're the blacksmiths who forge them to fit your unique needs. They understand that it's not about wielding every tool in the shed; it's about choosing the right ones to construct a masterpiece.

So, ask yourself: Is it worth your time to learn every nook and cranny of digital marketing? Or is it wiser to collaborate with experts who can elevate your brand while you focus on what you do best—running your business?

Digital Marketing Tools For Search Engine Optimization

Maximize your online potential with our comprehensive guide to Search Engine Optimization Tools. Explore keyword research, on-page optimization, and performance tracking strategies to boost your website's visibility and drive organic traffic. Stay ahead of the competition in the digital landscape with our expert insights

Keyword Magic Tool

Keyword Magic Tool helps to Explore high-value keywords, analyze competition, and fuel your SEO strategy. Elevate your online presence and drive targeted traffic to your website. Discover how this essential tool can optimize your content for success and propel your rankings to new heights. Stay ahead of the competition and dominate

search engine results with the Keyword Magic Tool 

keyword magic tool - high-value keywords, analyze competition, and fuel your SEO strategy

Ecommerce Keyword Analytics

Ecommerce Keyword Analytics is a great tool for anyone looking to enhance their ecommerce marketing strategies by learning from the patterns on top retail sites.

Gain valuable insights into consumer behavior, identify high-converting keywords, and optimize your online store for maximum visibility and sales. Stay ahead of the competition and drive targeted traffic to your Ecommerce website with this essential tool 

Ecommerce keyword analytics- Identify high-converting keywords

Link Building Tool

Link Building Tool is an SEO tool will Boost your website's authority, improve search engine rankings, and drive organic traffic. Discover high-quality backlink opportunities, monitor link performance, and dominate search engine results. Elevate your SEO strategy and achieve lasting success with our powerful Link Building Tool.

Link Building Tool-Improve search engine rankings, and drive organic traffic.

Site Audit

Site Audit is used to Identify and fix critical issues, improve site speed, and enhance user experience. Optimize on-page elements, ensure mobile compatibility, and boost search engine rankings. Gain valuable insights into your site's health and unlock its full potential.

Site Audit-check the technical health of your site

Position Tracking

Position Tracking will Monitor keyword rankings, track competitor performance, and optimize your SEO strategy. Gain valuable insights into your website's visibility and dominate search engine results. Track progress over time, identify trends, and make informed decisions to improve your online presence 

Position Tracking-Track website's specific keywords

Google Trends

Google Trends is a tool to discover trending topics, identify popular search queries, and tailor your content strategy for maximum impact. Gain valuable insights into consumer behavior, monitor industry trends, and stay ahead of the curve. Harness the potential of real-time data to drive targeted traffic and boost your online presence. Explore the endless possibilities with Google Trends

Google Trends-Identify Emerging topics

Google Search Console

Google Search Console  helps to  Monitor site performance, track search traffic, and uncover valuable insights into your online presence. Identify indexing issues, optimize content, and improve search engine rankings. Leverage the power of data-driven decisions to enhance user experience and drive organic traffic.

Google Search console-Understand website performance in google organic


Yoast is one of the most popular WordPress SEO plugins. Optimize content, improve readability, and boost search engine rankings. Gain valuable insights into keyword usage, on-page elements, and overall site performance. Enhance your website's visibility and drive organic traffic with this essential tool 

Yoast-Improve readability, and boost search engine rankings

Rank Math

Rank Math is a WordPress plugin that allows you to Optimize your website for search engines, improve rankings, and drive organic traffic. Harness advanced features like schema markup, XML sitemap, and keyword optimization.

Rank math- Improve rankings, and drive organic traffic.

Media Monitoring

Media Monitoring  will Track brand mentions, monitor industry trends, and analyze competitor activity in real-time. Gain valuable insights into your brand's reputation and sentiment, identify opportunities for engagement, and protect your online reputation. With comprehensive media monitoring, you'll always be in the know and ready to respond effectively to any situation.

Media monitoring-Track brand mentions, monitor industry trends, and analyze competitor activity

Screaming Frog

Screaming Frog offers a web crawler software called SEO Spider. Which Conduct comprehensive website audits, uncover technical SEO issues, and optimize your site for better performance. Analyze metadata, identify broken links, and improve crawlability. Gain valuable insights into your website's health and take actionable steps to enhance its visibility.

Screaming Froq - Conduct comprehensive website audits

Social Media Management Tools

Social media tools can help you to Streamline content creation, schedule posts, and analyze performance across multiple platforms. Enhance engagement, grow your audience, and boost brand awareness effortlessly. Gain valuable insights, track key metrics, and optimize your social presence for success. Stay organized, efficient, and ahead of the competition with our comprehensive suite of Social Media Management Tools 

Semrush Social

It is a suite of tools that will help you to track performance, and streamline your campaigns with ease. Monitor engagement, analyze competitors, and drive results with precision. Elevate your social presence and achieve success in the digital sphere. 

Create and schedule posts for Instagram, Facebook, LinkedIn, Google Business Profile, X (formerly Twitter), and Pinterest all without leaving the platform.Keep track of your incoming messages, comments, and mentions on Instagram, Facebook, and LinkedIn. And enables you to respond directly from the platform.

Semrush social- Track performance

Influencer Analytics

Influencer Analytics is a tool for analyzing audience demographics and campaign effectiveness. Identify top influencers, track engagement metrics, and optimize your influencer marketing strategy for maximum impact. Harness the power of data-driven decisions and drive meaningful results with Influencer Analytics. 

Influencer analytics-Analyzing audience demographics and campaign effectiveness

Brand Monitoring

Brand Monitoring allows you to Track mentions, analyze sentiment and protect your brand reputation. Gain valuable insights into customer perceptions, monitor competitor activity, and identify opportunities for engagement. Ensure brand consistency across all channels and proactively manage your online presence. Elevate your brand strategy and build lasting connections with your audience.

Brand Monitoring - monitor competitor activity

Sprout Social

Sprout Social is a social media management platform that allows users to engage with  audiences, and analyze performance metrics. Gain valuable insights into audience demographics, content effectiveness, and competitor strategies.

Sprout social-Allows users to engage with  audiences

AI Social Content Generator

AI Social Content Generator is an create engaging posts, captivating captions, and compelling content in seconds. Harness the power of artificial intelligence to streamline your social media management and drive meaningful engagement.

AI social content generator- Create engaging posts, captivating captions and compelling content in seconds


Hootsuite will track performance metrics, and engage with your audience across multiple platforms. Gain valuable insights into content effectiveness, audience demographics and campaign ROI. Simplify collaboration with team members and scale your social strategy with ease. 

Hootsuite-Content effectiveness, audience demographics and campaign ROI.


 Buffer is a tool you can use for scheduling, management, and analytics. Plan, publish, and analyze your content across multiple platforms with ease. Gain valuable insights into audience engagement and optimize your social strategy for success.

Buffer-Use for scheduling, management and analytics

Web Analytics Tools

Track website traffic, user behavior, and conversions with precision. Gain actionable data to enhance user experience and drive strategic decisions. Discover the best tools like Google Analytics, Adobe Analytics, and Matomo for unparalleled analytics capabilities. 

Google Analytics

Google Analytics will Track key performance indicators, identify opportunities for optimization, and make informed decisions to drive business growth. With advanced reporting features and real-time analytics, Google Analytics is the ultimate tool for measuring and improving your online presence.

Google analytics-Advanced reporting features and real-time analytics


Matomo is a Google Analytics alternative that focuses on ensuring privacy compliance, and tracks user behavior with ease. Unlock valuable insights into visitor interactions, optimize content strategy, and enhance user experience. With customizable reports, real-time tracking, and powerful features, Matomo is the ultimate solution for comprehensive web analytics.

Matomo-Ensuring privacy compliance

Piwik PRO

Piwik PRO is a web analytics tool that focuses on ensuring data privacy compliance, and unlocking valuable insights into visitor behavior. With advanced features like customizable dashboards, heatmaps, and session recordings, optimize your digital strategy with confidence.

Piwik PRO-Ensuring data privacy compliance

Email Marketing Tools

Email marketing tools help teams create engaging campaigns. And even automate them.


HubSpot is a Harness powerful inbound marketing, sales, and customer service tools to attract, engage and delight customers. Streamline your processes, automate workflows, and drive growth with HubSpot's intuitive platform. From CRM and marketing automation to email marketing and social media management, HubSpot has everything you need to scale your business.

Hubspot-Tools to attract, engage and delight customers


Mailchimp harnesses the power of automation, analytics, and personalization to engage your audience and drive conversions. Create stunning campaigns, segment your audience, and track performance with ease. With Mailchimp's user-friendly interface and robust features.

Mailchimp-Automation, analytics and personalization to engage your audience


ActiveCampaign  offers a digital marketing tool that uses CRM integration, and personalized messaging to engage your audience and drive conversions. Seamlessly manage customer relationships, nurture leads, and optimize campaigns for maximum impact. With advanced features like segmentation and dynamic content, ActiveCampaign empowers businesses to deliver targeted, tailored experiences that drive results.

Activecampaign-CRM integration


Klaviyo is a marketing automation platform with automated campaigns, personalized messaging, and drive revenue. Gain valuable insights into customer behavior, segment audiences, and optimize performance. Leverage powerful integrations, predictive analytics, and A/B testing to maximize results.

Klaviyo-Automated campaigns, personalized messaging and drive revenue

Conversion Rate Optimization Tools

Analyze user behavior, identify conversion bottlenecks, and optimize your site for maximum conversions. Discover A/B testing, heatmaps, and user feedback tools to enhance user experience and drive more sales.

Landing Page Builder

Landing Page Builder lets you create Customize templates, optimize for conversions, and launch campaigns in minutes. Drive traffic, capture leads, and boost sales with ease. Streamline your marketing efforts and elevate your online presence with our powerful Landing Page Builder.

Landing page Builder-Create Customize templates


Unbounce  is a helpful tool for creating high-converting landing pages, optimizing user experience and boosting conversions. With easy-to-use drag-and-drop functionality, A/B testing, and integration capabilities, Unbounce empowers marketers to drive results.

Unbounce-creating high-converting landing pages.


Hotjar will Track clicks, heatmaps and visitor recordings to uncover actionable data. Harness the power of feedback polls and surveys to understand user needs. With Hotjar, transform your website into a high-performing powerhouse. Drive engagement, boost conversions, and stay ahead of the competition with this essential tool. 

Hotjar-Track clicks, heatmaps and visitor recordings to uncover actionable data

Graphic Design and Editing Tools

The majority of your digital marketing efforts will require some graphic design and imagery. Which is easier to pull off with the right tools.


Midjourney is a generative AI tool that create images when you use a command to enter a prompt. then it will create a unique visuals for your websites, campaigns,etc.

Midjourney-create a unique visual for website


DALL·E 3 is the latest iteration of Open AI's groundbreaking AI model, capable of generating diverse and realistic images from textual descriptions. Unlock endless possibilities for creative expression and streamline visual content creation for marketing, design, and storytelling.

DALL.E 3 - Capable of generating diverse and realistic images from textual descriptions


Canva Create stunning graphics, presentations, and social media posts with ease. Access a vast library of templates, images, and design elements to bring your ideas to life. From logos to infographics, Canva empowers you to express your brand creatively.

Canva-Create stunning graphics, presentations and social media posts

Adobe Express

Adobe Express is a powerful graphic design tool that offers intuitive features for creating stunning graphics on-the-go. With easy-to-use templates, filters and editing tools, you can elevate your social media posts, presentations, and marketing materials in minutes.

digital-marketing-tools-site-Adobe Express
Adobe Express - Create Marketing graphics


Figma is a collaborative web design tool to create stunning graphics, and streamline your design process. With Figma's cloud-based platform, team members can work together in real-time from anywhere.

digital-marketing-tools- figma
Figma - Create stunning graphics

Adobe Photoshop

Adobe Photoshop will Explore powerful editing tools, advanced features, and endless possibilities for digital artistry. Whether you're a beginner or a seasoned pro, Adobe Photoshop empowers you to create stunning visuals that captivate and inspire. 


Pixlr is a powerful graphic design tool that offers a wide range of features for editing photos, creating stunning graphics, and enhancing images. With its intuitive interface and robust functionality, Pixlr empowers users to unleash their creativity and bring their ideas to life. Whether you're a professional designer or a casual user, Pixlr provides the tools you need to craft captivating visuals that stand out in the digital world. 

Collaboration Tools

Collaboration tools make Streamline communication, project management, and file sharing for remote and in-office teams. Boost efficiency, foster collaboration, and meet deadlines with ease. Explore a variety of tools like Slack, Microsoft Teams, Trello, and Asana to streamline workflows .


 Trello revolutionizes project management with its intuitive interface and customizable features. Organize tasks, collaborate with teams, and streamline workflows effortlessly. Boost productivity, track progress, and achieve goals with ease. Whether you're a freelancer, startup, or enterprise, Trello adapts to your needs.


Asana is a Streamline project management, assigning tasks, and tracking progress in one intuitive platform. Boost collaboration, meet deadlines, and achieve your goals with ease. With features like task assignments, deadlines, and progress tracking, Asana is the ultimate solution for efficient project management.


Basecamp  Collaborates seamlessly, organizes tasks, and tracks progress in one centralized platform. Stay on top of deadlines, communicate effectively, and boost team productivity. With features like file sharing, messaging, and scheduling, Basecamp empowers teams to work smarter and achieve greater results.


Enhance productivity, foster teamwork, and stay organized with channels and direct messaging. Simplify project management, boost efficiency, and achieve your business goals with Slack.


Airtable is a powerful collaboration tool that combines the flexibility of a spreadsheet with the functionality of a database. Organize projects, track tasks, and manage teams with ease. With customizable templates and intuitive features, Airtable empowers teams to work smarter and more efficiently.  


Miro  is a versatile collaboration tool that enables teams to ideate, plan, and collaborate visually in real-time. With features like virtual whiteboards, sticky notes, and mind mapping, Miro facilitates seamless teamwork and creativity. Streamline your workflow, enhance productivity, and bring your ideas to life with the Miro.

Content Writing Tools

These tools can help you Boost productivity, enhance quality, and streamline your content creation process. Explore grammar checkers, plagiarism detectors, keyword research tools, and more. Elevate your writing game, captivate your audience, and achieve unparalleled success in the digital realm

SEO Writing Assistant

The SEO Writing Assistant! Streamline your writing process, optimize for SEO, and create compelling content that ranks higher in search results. Gain valuable insights, improve readability, and enhance keyword density effortlessly. Harness the power of AI to elevate your writing and drive organic traffic to your website


ChatGPT can Revolutionize your writing process, generate engaging content, and streamline communication. Discover the power of natural language processing, conversational AI, and personalized interactions. Elevate your content strategy, enhance productivity, and stay ahead of the curve in the digital age. 


Grammarly scans your content as you write it to ensure improved grammar, punctuation, and clarity while writing emails, articles, or social media posts. With advanced AI technology, Grammarly helps you write confidently and effectively. Seamlessly integrate Grammarly into your workflow to elevate your writing and ensure professionalism in every communication.

AI Writing Assistant

The AI Writing Assistant app allows you to create quality content in seconds with an AI-powered writing companion. Streamline content creation, enhance readability, and optimize SEO. Access valuable suggestions, improve grammar, and generate engaging headlines.


Writesonic is an AI-based content marketing tool that can Generate engaging copy, captivating headlines, and compelling marketing content effortlessly. Leverage AI-powered tools to streamline your writing process, save time, and enhance productivity.

Hemingway Editor

Hemingway Editor scans your content, improves readability, and enhances clarity. This indispensable tool highlights complex sentences, passive voice, and overuse of adverbs. Seamlessly integrate keywords, polish your prose, and captivate your audience.  


Streamline project management, boost productivity, and foster collaboration with this powerful tool.

Content Management System Tools

These platforms offer user-friendly interfaces, customizable templates, and robust features for creating, managing, and publishing content. Simplify your workflow, enhance collaboration, and elevate your online presence with the right CMS tool for your business.

Plagiarism Checker

The Plagiarism Checker will  Detect duplicate content, protect intellectual property, and uphold academic integrity. Streamline content creation processes, enhance credibility, and maintain professionalism. With advanced scanning technology, our tool delivers accurate results and peace of mind. 


WordPress is  the flexibility, scalability, and ease of use of the world's leading Content Management System. Create stunning websites, blogs, and online stores with customizable themes and plugins. Optimize your site for search engines and engage your audience with dynamic content.


Create stunning websites with ease using Wix's intuitive drag-and-drop editor. Customize your site with beautiful templates, powerful features, and seamless integrations. Drive traffic, engage visitors, and grow your business with Wix's robust suite of tools and resources.


creates stunning online stores, manage inventory effortlessly, and streamline sales processes. Harness powerful tools for marketing, analytics, and customer engagement. With customizable themes and secure payment options, Shopify empowers businesses to thrive in the digital marketplace.

Video Creation and Hosting Tools

Create stunning videos, engage your audience, and boost your brand presence. From editing to hosting, these tools offer seamless solutions for every aspect of video marketing. Elevate your strategy, drive traffic, and stand out in the digital realm. 


create engaging content, and grow your audience. Explore keyword research, video editing, and promotion strategies to maximize views and engagement. Stay ahead of the competition with the latest trends and best practices.


Wistia Is a video marketing platform you can use to Elevate your brand's storytelling, engagement, and conversion rates with customizable video hosting, analytics, and marketing tools. Harness the power of video to captivate your audience, drive traffic, and boost conversions. Seamlessly integrate videos into your website and marketing campaigns with Wistia's user-friendly platform.

AI Video Marketing Automator

The AI Video Marketing Automator uses AI to Seamlessly create and distribute engaging videos, streamline content production, and maximize audience engagement. Leverage the power of artificial intelligence to personalize video content, analyze performance metrics, and optimize campaigns for success.


Peech is a video platform that streamlines your communication, enhances productivity, and captivates your audience with dynamic presentations. From polished slides to engaging visuals, Peech empowers you to deliver impactful speeches and presentations effortlessly.

Presentation Tools

These tools can help you intuitive interfaces, and seamless integrations for captivating slideshows. From advanced design elements to interactive functionalities, these Presentation Tools ensure your message stands out. Elevate your presentations with keyword optimization, audience engagement, and visual storytelling. 


Gamma is an AI-powered tool that offers advanced analytics, machine learning, and predictive modeling to drive data-driven decision-making. Unlock valuable insights, optimize operations, and fuel business growth with Gamma's powerful features. From trend analysis to forecasting, Gamma empowers organizations to stay ahead of the curve in today's fast-paced market.

Create stunning slides effortlessly, with professionally designed templates and smart automation. Impress your audience with visually captivating presentations that stand out. From pitch decks to sales presentations, offers intuitive tools to streamline your workflow and elevate your storytelling.

Webinar Hosting Tools

Streamline event management, engage your audience with interactive features, and track performance metrics in real-time.

Zoom Webinars

Zoom Webinars let's engage with your audience, and drive meaningful interactions. Gain valuable insights into attendee behavior, track performance metrics, and optimize your webinar strategy for success. With seamless integration and robust features, Zoom Webinars empowers you to deliver impactful presentations and connect with your audience like never before


Livestorm is a Streamline your webinar hosting, engaging your audience, and generating leads effortlessly. Gain valuable insights into attendee behavior, track performance metrics, and optimize your webinar strategy for maximum impact. With seamless integration options and user-friendly features, Livestorm is the ultimate solution for hosting successful webinars.  

Survey Tools

Let’s explore a user-friendly interfaces, advanced analytics, and customizable features tailored to your needs. From market research to customer satisfaction surveys, find the perfect tool to streamline your survey process and unlock actionable insights.  

Google Forms

With Google Forms, you can Create custom surveys, questionnaires, and feedback forms with ease. Gather valuable insights, analyze responses, and make informed decisions to drive your business forward. With its intuitive interface and seamless integration with other Google apps, Google Forms is the ultimate tool for simplifying your data collection process.  


Typeform is a tool for creating interactive surveys, forms, and quizzes that engage and captivate your audience. Seamlessly integrate with your website or share via email to gather valuable insights. With customizable templates and advanced analytics, Typeform empowers you to make data-driven decisions and drive meaningful results 

Paid Advertising Tools

Google Ads and Facebook Ads to LinkedIn Ads and more, these platforms offer advanced targeting, budget management, and performance tracking features. Drive targeted traffic, increase conversions, and boost revenue with precision ad campaigns.


Advertising Research

Advertising Research is a tool that allows you to monitor your competitors' pay-per-click (PPC) search ad strategies. Uncover valuable insights, analyze market trends, and optimize your ad campaigns for maximum impact. Explore competitor strategies, audience preferences, and industry benchmarks to stay ahead of the curve. 

AdClarity – Advertising Intelligence

AdClarity – Advertising Intelligence collects and analyzes display, video, and social media ad data from 650 thousand online publishers monitor campaign performance, and optimize your advertising efforts. Explore real-time data, track trends, and stay ahead of the competition. Elevate your advertising game with AdClarity and drive impactful results. Dominate the digital advertising landscape with precision and efficiency.

Google Ads

Google Ads is a platform that lets you promote your products or services on YouTube, in search engine results, inside apps, and more.

Reach your target audience, drive qualified traffic, and increase conversions with precision-targeted ads. Leverage powerful keyword targeting, audience segmentation, and bidding strategies to optimize campaign performance. 

Meta Ads Manager

Meta Ads Manager is a tool for Streamline your campaigns, target the right audience, and optimize your ad spend. Gain valuable insights into campaign metrics, audience demographics, and ad creative effectiveness. Unlock the power of Meta Ads Manager to drive conversions and achieve your advertising goals. The ultimate solution for managing your Facebook and Instagram ad campaigns. Streamline your ad creation, targeting, and tracking processes to maximize ROI. Gain insights into audience behavior, optimize ad performance, and drive conversions like never before.

Choose the Right Digital Marketing Tools for Your Business

Selecting the right digital marketing tools is essential for s successful  business. By choosing tools aligned with your goals and needs, such as Search Engine Optimization, Web Analytics, Email Marketing, Conversion Rate Optimization, and others, you can streamline workflows, optimize performance, and achieve your objectives efficiently. Empower your business with the right tools and propel your digital marketing efforts to new heights of success.

Elevate Your Online Presence with Kerplunk Media

In the digital age, your online presence is your business card to the world. At Kerplunk Media, we understand the importance of making a lasting digital impression. As the *best digital marketing agency in Pondicherry*, we are dedicated to transforming your brand's online visibility and driving growth through innovative strategies and creative solutions.

Our Services:

- Social Media Marketing: Engage and grow your audience with our targeted social media campaigns.

- SEO (Search Engine Optimization): Increase your search engine rankings and drive organic traffic with our expert SEO services.

- PPC (Pay Per Click): Maximize your ROI with our laser-focused PPC campaigns.

- Web Design and Development: Create a stunning online presence with our professional web design and development services.

- Video Production: Tell your brand's story with compelling video content that captivates and converts.

- Branding: Build a strong brand identity with our comprehensive branding solutions.

Why Choose Kerplunk Media?

- Expertise: Our team of digital marketing experts brings a wealth of knowledge and experience to every project.

- Customization: We tailor our strategies to meet the unique needs and goals of your business.

- Results-Driven: We are committed to delivering measurable results that help you outperform your competition.

- Client Satisfaction: Our portfolio of successful projects and satisfied clients speaks volumes about our dedication to excellence.

Partner with Kerplunk Media, your trusted digital marketing partner, and take the first step towards digital transformation. Let us help you navigate the complexities of digital marketing and drive revenue for your business.

Contact us today for a free consultation and discover how we can help you achieve your digital goals.

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