Best Search Engine Marketing (SEM) Services in Pondicherry
Dominate the above-the-fold (ATF) content of relevant search results and get found by millions of prospects across the web. Begin your search engine marketing campaign today with help from Kerplunk Internet Marketing Agency -- your trusted search engine marketing company in the Pondicherry.
What is SEM and Why It’s a Great Investment
SEM stands for Search Engine Marketing. It is a form of online marketing that involves paying to have your website appear higher in search engine results pages (SERPs). This can be done through pay-per-click (PPC) advertising, which means that you only pay when someone clicks on your ad.
SEM can be a great investment for businesses of all sizes. It can help you to:
Increase brand awareness: Your ads will be seen by people who are searching for the products or services that you offer, which can help to raise awareness of your brand.
Generate leads: When people click on your ads, they will be taken to your website, where they can learn more about your products or services and contact you for more information.
Drive traffic to your website: SEM can help to increase the number of visitors to your website, which can lead to more sales.
Increase sales: When people visit your website and are interested in what you have to offer, they may be more likely to make a purchase.
What are Search Engines?
Search engines are powerful online tools that help users discover and access information on the internet. They use complex algorithms to analyze and index web pages, making it easier for users to find relevant content based on their search queries.
Search engines like Google, Bing, and Yahoo! crawl the web, gathering information from websites and organizing it in a structured way. When users enter keywords or phrases into a search engine, it retrieves and displays a list of relevant web pages based on their relevance and quality. Search engines play a crucial role in navigating the vast amount of information available online and connecting users with the content they are looking for.
What Is Search Engine Marketing?
Studies show that approximately 81 percent of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means the majority of online users have high purchasing intent.
Search engine advertising is one of the most cost-efficient ways to connect your brand with high-converting customers and increase your revenue. SEM advertising allows you to take advantage of consumers’ online behavior and position your ads precisely when they are looking for your brand offerings and are ready to purchase.
Search Engine Marketing
SEM is a pay-per-click (PPC) advertising strategy used to increase the visibility of your website in SERPs and reach customers at every stage of the buying cycle. Our search engine marketing experts bid on keywords to optimize your ad performance, increase your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your paid search ads' quality and relevance. The better you are at meeting your prospects’ needs, the less search engines will charge you for every ad click and conversion.
How Does SEM Work?
Search engines use algorithms to rank SEM ads and determine their search relevance. Paid search engine marketing is all about creating the right search engine marketing strategy, bidding on high-value keywords and continuously improving your search advertising tactics based on analytics results to lower your ad spending and improve profitability.
To outshine your competition, our search engine marketing agency follows a systematic approach to search advertising:
Is PPC Search Engine Marketing Essential to My Business?
Yes. No matter if you own a local brick-and-mortar store, an eCommerce business, or a large enterprise, paid search marketing should be a part of your digital marketing strategy. Search engine marketing experts estimate that it takes seven to 13 interactions with a brand before a prospect converts. Google search advertising is a cost-effective way to increase brand familiarity.
SEM digital marketing makes your business more visible in search engines. And unlike traditional advertising tactics, internet search engine marketing connects your company with an extremely targeted audience segment.
What can we do for you?
As the best SEO company in Pondicherry, we can do the following for your company
Google Shopping serves as a robust advertising platform for eCommerce businesses to generate sales and revenue. Google Shopping ads are also called Product Listing Ads (PLA), which appear within the Google search results for a product. These types of ads are particularly effective because they display prices and high-quality images of merchandise from various brands on the product listing.
No matter if you own an offline store or a thriving eCommerce business, Google Shopping ads are an excellent investment to boost your sales. Since product ads appear at the top of SERPs, you gain more qualified traffic from prospects with clear buying intent.
Is your business visible on YouTube? Statistics show that there are nearly 2 billion YouTube users worldwide. What’s more, YouTube is the second-most visited site after Google. If you have not yet invested in YoutTube video advertising, you need to reconsider your paid search marketing efforts.
YouTube advertising is a PPC search engine marketing method that focuses on creating engaging YouTube video ads and optimizing them to capture the attention of prospects who are unfamiliar with your brand.