Explainer Video or Promotional Video – Which One is Suitable for Your Business Needs?
- dilipkumarkerplunk
- Sep 16
- 5 min read
Updated: Sep 17
Introduction
Video content has become one of the most powerful tools for businesses looking to connect with their audience. Whether you are a startup, a small business, or an established brand, the right type of video can make all the difference in how your message is received.
But the question most business owners face is this: Should I create an explainer video or a promotional video? Both formats have unique benefits, but choosing the right one depends on your specific goals. With the expertise of a trusted Video Production agency in Pondicherry like Kerplunk Media, businesses can find the perfect fit to strengthen their marketing strategy.
Understanding the Difference Between Explainer Videos and Promotional Videos
What is an Explainer Video?
An explainer video is designed to simplify complex products, services, or ideas into easy-to-understand visual storytelling. They usually run for 60–90 seconds and focus on educating the audience about how something works or why it matters.
Best suited for:
Startups introducing a new solution.
Software companies explaining technical features.
Businesses solving unique customer problems.
Explainer videos are ideal for businesses that need to establish clarity and trust with their audience before moving them further down the sales funnel.
What is a Promotional Video?
Promotional videos are more sales-driven. Their goal is to boost brand awareness, encourage customer engagement, and drive conversions. These videos are usually shorter, high-energy, and emotionally engaging—perfect for creating excitement around your brand.
Best suited for:
Product launches.
Seasonal offers and events.
Hospitality, retail, and lifestyle businesses.
Promotional videos grab attention quickly, making them a great choice for businesses aiming to expand visibility in a competitive market.
How to Decide Which Video Type Fits Your Business Needs: Explainer Videos and Promotional Videos
When Should You Choose an Explainer Video?
An explainer video works best when your product or service requires a clear explanation. For instance, if you’re offering a new app or a digital solution that your audience might not immediately understand, an explainer video can bridge that knowledge gap.
Example: A local business using Digital Marketing in Pondicherry to educate customers on how their eco-friendly product works could see higher engagement and trust through an explainer video.
When Should You Choose a Promotional Video?
If your main objective is to create buzz and drive quick results, a promotional video is the right choice. Whether it’s highlighting your restaurant’s new menu or announcing a limited-time offer, promotional videos can increase footfall and conversions rapidly.
Example: A boutique hotel in Pondicherry working with a Video Production agency in Pondicherry to create a visually stunning promotional video for their holiday package will likely attract more bookings.
The Role of a Professional Video Production Agency in Pondicherry
While anyone can record a video using a smartphone, creating impactful business videos requires professional storytelling, editing, and strategy. That’s where partnering with an expert like Kerplunk Media, a leading Video Production agency in Pondicherry, becomes essential.
Why work with professionals?
Expertise in scripting and storyboarding tailored to your goals.
High-quality visuals and audio that reflect your brand image.
Local insights into Pondicherry’s market and culture, making your video more relatable.
By choosing the right agency, businesses save time, maintain consistency, and ensure their videos align with overall marketing strategies.
Integrating Video into Your Digital Marketing in Pondicherry Strategy
Videos don’t just work in isolation they amplify your digital presence when combined with the right marketing approach.
Explainer Videos: Improve website engagement and help potential customers understand your value proposition.
Promotional Videos: Drive higher ROI in paid campaigns and social media ads.
Example: Businesses in Pondicherry integrating videos into their Digital Marketing in Pondicherry campaigns have seen measurable results higher traffic, stronger leads, and increased conversions.
At Kerplunk Media, we specialize in creating video content that works seamlessly with SEO, social media, and advertising campaigns.We help businesses craft the right video content tailored to their needs. Explore Our Services for your Business
Providing Services
Our Branches and Contact us:
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Call: +91–9600290814
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Chennai, Tamil Nadu 600032
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Cuddalore, Tamil Nadu 607002
Call:+91–8825874052
Email: info@kerplunkmedia.com
Website: https://www.kerplunkmedia.com
Website: https://kerplunkmediachennai.com/
Which Video Works Best for Long-Term Success?
The truth is, both explainer and promotional videos are valuable just in different ways.
Explainer Videos build trust and provide long-term brand education.
Promotional Videos create short-term excitement and drive immediate sales.
The most successful businesses use a combination of both. For instance, launching a product with a promotional video and following up with an explainer video helps attract customers and nurture them into loyal buyers.
Conclusion
Choosing between an explainer video and a promotional video depends entirely on your business goals. If you want to educate your audience and build credibility, go with an explainer video. If your focus is on creating buzz and increasing sales, opt for a promotional video.
At Kerplunk Media, the trusted Video Production agency in Pondicherry, we help businesses craft the right video content tailored to their needs. By combining expert video production with proven strategies in Digital Marketing in Pondicherry, we ensure your business not only reaches but also resonates with your audience.
FAQs
Which video type is better for startups – explainer or promotional?
Explainer videos are generally better for startups since they help clarify how your product or service works, building trust with early customers.
Can I use both explainer and promotional videos in my marketing?
Yes! Many successful businesses use both. Explainers educate, while promotional videos drive quick conversions—together, they create a powerful strategy.
How long should an explainer video be?
The ideal length is between 60 to 90 seconds, enough to simplify your offering without losing the viewer’s attention.
How much does a business video cost in Pondicherry?
Costs vary depending on video length, complexity, and production quality. A Video Production agency in Pondicherry like Kerplunk Media can provide custom packages to fit your budget.
How do videos improve Digital Marketing in Pondicherry?
Videos boost engagement on websites and social platforms, increase ad ROI, and improve brand recall, making them a vital tool in digital marketing strategies.
Are explainer videos only suitable for tech companies?
Not at all. While tech companies benefit greatly, explainer videos are useful for any business that offers products or services that need a clear explanation—like healthcare, finance, or even education.
What makes a good promotional video?
A good promotional video is short, visually engaging, and focused on a single message—whether that’s a new product launch, discount, or event announcement.
Should I post my videos only on social media?
No. For maximum impact, videos should be shared across multiple channels—your website, landing pages, YouTube, email campaigns, and social platforms.
How often should a business create new videos?
It depends on your goals. For ongoing engagement, aim to create fresh video content quarterly. Seasonal businesses may need more frequent promotional videos.
Can local businesses in Pondicherry really benefit from video marketing?
Absolutely. Local businesses can use professional videos to connect with their community, build trust, and attract tourists or customers through Digital Marketing in Pondicherry strategies.
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