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Success Story of Mount Pico Hilltop Luxury Resort in Yercaud with Kerplunk Media’s Marketing Strategy

Success Story of Mount Pico in yercaud with Kerplunk media

When Mount Pico set its sights on becoming Yercaud’s #1 luxury resort, they started with a steep challenge: zero digital presence, a low-trust location, and fierce competition from established Yercaud resorts like Grand Palace Hotel & Spa, Sterling Yercaud, and TGI Star Holiday Here’s how Kerplunk Media helped Mount Pico soar above the clouds, rewriting the region’s definition of luxury.

Vision Meets Challenge

Mount Pico, perched on the highest peak in Yercaud, offered panoramic views, an infinity pool, cardamom groves, and curated experiences. Yet, before launch, no one knew it existed. Yercaud’s reputation as a budget spot, plus seasonal dips, meant Mount Pico needed a radical digital transformation to attract affluent guests and stand out from better-known hill stations.

The Kerplunk Media Strategy: Turning Stone Into Gold

1. Brand Foundation

  • Crafted a “Luxury above the clouds” identity.

  • Built a high-converting website and seamless booking experience.

  • Defined exclusive visual branding through colors, fonts, and tone.

2. Content & Storytelling

  • Launched with an Instagram-first blitz: 12 posts, 6 cinematic reels, 30 stories.

  • Focused on what makes Mount Pico unique luxury amenities, local adventures, scenic beauty, and family experiences.

  • Produced reels showcasing signature experiences like the infinity pool at sunset and bonfire nights.

3. Performance Marketing

  • Ran targeted Google ads for luxury-focused searches.

  • Deployed Meta campaigns aimed at families, honeymooners, and luxury travelers from Chennai, Bangalore, and Hyderabad.

  • Used retargeting to recover lost bookings, ensuring maximum return from ad spend.

4. SEO & PR

  • Optimized content and website for Yercaud’s most competitive luxury keywords.

  • Published blogs on “Top Things to Do in Yercaud” and “Why Mount Pico is Yercaud’s Premium Stay.”

  • Engaged travel influencers and secured features on leading travel blogs.

Execution That Delivered

  • Created 30+ cinematic reels and videos, turning the serene mountain setting into social-worthy moments.

  • Deployed luxury package creatives (Honeymoon, Family, Corporate Retreat) across digital channels.

  • Build a smooth, modern reservation flow click an ad, land on a dedicated page, chat over WhatsApp, and book a room.

  • Established Mount Pico’s digital credibility with strong Google and travel site profiles.

Transformation by the Numbers

  • Occupancy ballooned to 75–85% within 6 months.

  • Monthly booking revenues exceeded ₹50 lakhs.

  • Leads surged to 2,000+ per month via Meta and Google ads.

  • Return on Ad Spend (ROAS) hit 4.2x, powering profitable scaling.

  • SEO: Achieved Top 3 ranks for “Luxury Resort Yercaud” & “Premium Stay Yercaud.”

  • Instagram followers leaped to 20K+ in 8 months.

Mount Pico Client’s Voice

“Kerplunk Media transformed Mount Pico from just a property into Yercaud’s premium experience. Today, we don’t compete with budget stays, we set the benchmark for luxury. Our bookings and brand image reflect that.”

What Set Mount Pico Apart?

  • Consistent, aspirational luxury branding visuals and words in sync.

  • Storytelling focused on experiences, not just amenities.

The combined power of performance marketing, SEO, and influencer partnerships turned Mount Pico into a destination in its own right.


We don’t just market resorts. We build destinations.


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