Dreamers Chocolate Factory
Kerplunk Media | Premium FMCG Growth Story
1. The Challenge (Before Us)
Competing with mass-market chocolate giants (Cadbury, Nestlé).
No premium positioning → consumers saw it as “just another chocolate.”
No structured digital ads or e-commerce funnel.
Low online sales & repeat orders.
2.Our Strategy
Rebranded visuals → consistent brown + gold tones.
Elevated packaging to luxury grade.
Defined messaging = “Premium couverture chocolate, artisanal indulgence.”
3. The Numbers (What We Achieved)
ROAS: 6.2X (Every ₹1 in ads → ₹6.2 revenue).
Orders/month: Grew from ~200 → 1,200+ within 6 months.
Revenue/month: Jumped from ₹3.5L → ₹18.5L.
Festive Campaign: Valentine’s + Diwali hampers → 2,000+ units sold out in 2 weeks.
CAC: Reduced from ₹480 → ₹160 per customer with retargeting
Repeat Purchase Rate: Increased by 38% through subscription + festive upsell.
4. Key Growth Drivers
Premium packaging + storytelling → higher perceived value
Aggressive retargeting → lower CAC, higher LTV.
Seasonal campaigns → spike in revenue & urgency-driven sales.
Consistent SEO blogs → Ranked for “Artisanal chocolate Pondicherry” + “Couverture chocolate India.”
6. Kerplunk Takeaway
Luxury brands don’t just need branding, they need data-driven funnels.
Dreamers proved that with the right ads, storytelling, and retargeting, even a niche chocolate can scale into a Pan-India premium brand.
