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WTF Pub – From Baby Brand to Pondicherry’s Top Pub

By Kerplunk Media

20 Minutes

1. Client Background

  • WTF (Way To Fly) Pub, located in Pondicherry, entered the market with zero brand identity, no digital footprint, and no structured marketing plan. They came to us as a baby brand — no logo, no website, no community.


  • Their vision: to become Pondicherry’s most talked-about pub and a weekend hotspot for both tourists and locals.


2. Challenges

When WTF approached us, they faced critical pain points:

  • No brand recognition in a market dominated by competitors.

  • No digital presence – no website, no SEO, no ad funnels.|

  • Tourist-heavy market — pubs relied on footfall, but WTF wasn’t attracting consistent walk-ins.

  • Revenue stuck at infancy stage – they weren’t sure how to scale.


3. Kerplunk Strategy (Our Way)

  Phase 1: Branding & Identity

  • Crafted the WTF logo, color palette, and visual identity.

  • Established a fun, bold, tourist-friendly brand voice.

  • Designed brand collaterals — menus, posters, digital creatives.


  Phase 2: Website & Digital Presence


  • Built a conversion-optimized website with seamless UX


  • SEO foundation with keywords like “best pub in Pondicherry” & “nightlife Pondicherry.”

  • Integrated Google Business Profile for visibility.



  Phase 3: Performance Marketing  

  • Launched Meta Ads & Google Ads targeted at tourists from Chennai, Bangalore, and Kerala, plus Pondy locals


  • Created seasonal FOMO campaigns (New Year, Independence Day, Festive Weekends).


  • Designed ad funnels for walk-ins + event bookings.


  Phase 4: Content & Community  

  • Built a strong Instagram presence with reels, FOMO-driven stories, and live event coverage.


  • Partnered with micro-influencers & nightlife creators for organic buzz.


  • Weekly engagement campaigns: polls, memes, DJ/event teasers.


4. Execution Highlights


  • Ran 200+ Meta campaigns with an average CTR of 3.5% (above industry).


  • SEO: Ranked WTF in top 3 for “Best Pub in Pondicherry.”

  • Content: Produced 500+ high-quality creatives (posters, reels, ads).

  • Events: Scaled pub events with pre-buzz campaigns that sold out tables in advance.

5. Results (The Proof)


The Kerplunk system didn’t just bring attention — it brought revenue:


  • Monthly Revenue: Grew to ₹30 Lakhs+ consistently.

  • Ad ROAS: 4.8x across Meta & Google Ads.

  • Footfall: 200+ average daily walk-ins (Fri–Sun).

  • Organic Reach: 3x increase in search visibility vs competitors.

  • Position: WTF is now Pondicherry’s top pub, known across South India’s tourist crowd.


6. Client Testimonial


Kerplunk Media didn’t just market WTF — they built WTF. From a name with no recognition to Pondicherry’s #1 pub, every step was guided by their expertise. Today, our weekends are packed, our brand is famous, and our revenue speaks for itself.



7. Key Takeaways

  • Start with Branding – A strong brand identity sets the stage.

  • Performance + Community – Ads bring traffic, content builds loyalty.

Consistency Wins – 4 years of consistent campaigns made WTF unstoppable.

8. Kerplunk Signature Slide

  • Better Marketing. The Kerplunk Way.” Join the Inner Circle.

  • Icons for each section (branding, ads, SEO, content).

  • Before/After graph of revenue growth.


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