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V Square Mall – Cuddalore’s Lifestyle Destination

Kerplunk Media | Retail & Mall Marketing Growth Story

25 Minutes

1. Before Kerplunk (The Challenge)


  • Cuddalore had no strong mall culture, so people saw malls as “just shopping complexes.”

  • Footfall depended only on weekends & holidays → weekdays = empty floors.

  • Retail tenants (brands inside) demanded higher visibility.

  • No strong social media presence → locals didn’t see it as a lifestyle hub.

  • Zero event marketing or community connect.



2. Our Diagnosis


  • USP = Cuddalore’s only full-fledged mall (fashion, food, entertainment).

  • Target = Families, youngsters, college students, nearby district shoppers.

  • Gap = Awareness + positioning → Mall was seen as a “place to shop” not a place to spend time.



3. Kerplunk Gameplan (What We Did)

Step 1 – Brand Positioning

  • Positioned V Square as:

  • “Cuddalore’s Lifestyle Mall” – not just shopping, but movies, food, fashion, fun.

  • Consistency across social media, posters, events


  Step 2 – Digital Marketing

Social Media Strategy:

  • Relatable, youth-driven content (“Best hangout after college”).


  • Seasonal campaigns (Diwali shopping reels, Pongal sales).

  • Trending reels with influencers inside the mall.

Performance Marketing:

  • Ads targeting Cuddalore + nearby towns


  •  “This weekend at V Square” FOMO ads → boosted footfall.


  Step 3 – Event Marketing

  • Launched mall-wide events


  • → Kids’ workshops, DJ nights, fashion shows


  • → Festival décor + contests = viral UGC.


  • Partnered with local colleges & schools → cultural tie-ups


Step 4 – SEO & GMB

  • Optimized GMB → ranked #1 for “Shopping mall in Cuddalore.”


  • Local SEO blogs → “Top weekend hangouts in Cuddalore.”


4. The Results (ROI That Converts)

  • Monthly footfall grew by 2.5X in first 8 months.


  • Weekday walk-ins increased by 70% with events + campaigns.

  • Top reels crossed 100k+ views, making V Square a local trend.

  • Families started spending 2–3 hours inside (not just shopping & leaving).

  • Retail tenants reported 30% sales growth after campaigns.


5. Client Testimonial


Kerplunk Media turned V Square into more than just a mall. Today, people in Cuddalore see it as their go-to hangout spot. Our tenants are happier, and our footfall is the strongest it has ever been.



6. Kerplunk Takeaway

  • Malls must be marketed as lifestyle hubs, not shopping centres.


  • Events + digital + local community = unbeatable mix.

  • Strong positioning creates tenant satisfaction + visitor loyalty


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