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Providence Mall

Providence Mall is Pondicherry’s largest shopping and lifestyle destination, housing
leading fashion, retail, dining, and entertainment brands.
Kerplunk Media partnered with Providence to strengthen its digital presence, drive
weekday footfall, and create consistent lifestyle positioning.

1. The Challenge (Before Kerplunk)

  • Weekend-only crowds, weekdays nearly empty.

  • No lifestyle positioning → locals saw it as “just shopping.”

  • Retail tenants demanded higher visibility & sales uplift.

  • Social media lacked consistency, content wasn’t aspirational.

  • Competition from Chennai malls for tourist traffic.


2. Kerplunk Strategy (Our Way)

  Step 1 – Lifestyle Positioning  

  • Defined Providence as “Pondicherry’s Lifestyle Mall” → a hub for fashion, food, movies, and family outings.

  • Built a unified visual identity with aspirational, youth-friendly creatives.

  Step 2 – Social Media Content Engine


  • Developed a monthly content calendar with 4 pillars: → Fashion & Retail → Food Court → Entertainment → Community Events

  • Trending reels & relatable posts → save & share-worthy content.


  Step 3 – Events & Community Connect  

  • Organized & promoted mall-wide events: festive décor launches, kids’ workshops, college tie-ups, fashion shows.


  • Created UGC campaigns → customers posted & tagged Providence.


  Step 4 – Performance Marketing  

  • Ran Meta Ads & Google Ads with FOMO creatives: “This weekend at Providence Mall.”


  • Geo-targeted ads for cinema, retail offers, and dining.


  • Seasonal festive ads → Diwali, Pongal, Independence Day.


3. Execution Highlights


  • Produced 50+ reels capturing events, food, and retail experiences.

  • Launched interactive contests & polls that boosted follower engagement.

  • Supported retail store campaigns → Zara, Trends, Lifestyle, Cinepolis.

  • Seasonal campaigns → Diwali décor reel reached 100K+ views organically.

4. Results (The Proof of Growth)


  • Monthly Footfall: +2.3X growth in 6 months.

  • Weekday Walk-ins: +65% (no more empty weekdays).

  • Tenant Sales: +35% average growth across fashion + dining.

  • Social Media Growth: 4.5X followers, 8–10% engagement rates.

  • Reel Reach: 250K+ views on top-performing event campaigns.

  • Google Ranking: #1 for “Best Shopping Mall in Pondicherry.”


5. Client Words


Kerplunk Media made Providence Mall the lifestyle hub of Pondicherry. Our tenants are happier, our weekdays are busier, and our events finally feel alive.



6. Kerplunk Takeaways

  • Malls thrive when positioned as experiences, not just retail spaces.

  • Events + Social + Ads = consistent footfall + happier tenants.

  • Strong digital presence builds loyalty among locals + visibility among tourists.


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