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Mount Pico – Luxury Hilltop Resort in Yercaud

By Kerplunk Media

1. Client Background

Mount Pico is a luxury hilltop resort located on the highest peak of Yercaud, Tamil Nadu, offering 360° panoramic views, infinity pool, trekking, cardamom plantations, open theatre & family-friendly experiences. When they approached us, they were in the pre-launch phase, with zero digital presence. The goal was clear: Establish Mount Pico as Yercaud’s #1 luxury resort destination and build a steady pipeline of high-value guests.


2. Challenges

  • No online visibility (new property with no awareness).

  • Low trust factor — Yercaud was seen as budget-friendly, not luxury.

  • Seasonal tourism dips led to unpredictable occupancy.

  • Competition from Ooty & Kodaikanal resorts with established reputations.

3. Kerplunk Strategy (The Blueprint)


We built a Luxury Hospitality Funnel focusing on branding + performance marketing + storytelling.

  Phase 1: Brand Foundation


  • Crafted premium brand positioning: “Luxury above the clouds.”


  • Built website & booking funnel optimized for conversions.


  • Developed visual identity (fonts, tone of voice, color system).


  Phase 2: Content & Storytelling  


  • Designed Instagram-first launch plan (12 posts, 6 reels, 30 stories pre-launch).

  • Focused content pillars: Luxury Amenities, Local Experiences, Scenic Ambience, Family-Friendly Activities, Seasonal Packages.

  • Produced cinematic reels highlighting infinity pool, bonfire nights, and mountain views.


  Phase 3: Performance Marketing

  • Ran Google Ads on high-intent searches (“luxury resort Yercaud”, “hilltop resort Tamil Nadu”).

  • Launched Meta Ads targeting families, honeymoon couples, and luxury travellers in Chennai, Bangalore, Hyderabad.

  • Set up retargeting ads for abandoned bookings.


  Phase 4: SEO & PR  

  • Optimized for local SEO keywords (Yercaud luxury resort, infinity pool Yercaud, hilltop stay).


  • Published blog content around “Top Things to Do in Yercaud” & “Why Mount Pico is Yercaud’s Premium Stay.”


  • Partnered with travel influencers to showcase stays.

4. Execution Highlights


  • Produced 30+ reels & video ads with cinematic mountain storytelling.


  • Created luxury ad creatives for packages (Honeymoon Getaway, Family Weekend, Corporate Retreat).


  • Built a smooth booking journey: Ad → Landing Page → WhatsApp CRM → Reservation.


  • Secured travel blog features & curated GMB presence for credibility.


5. Results (Numbers That Speak)


  • Occupancy: Grew to 75–85% average occupancy within 6 months.


  • Revenue: Achieved consistent ₹50+ Lakhs/month in bookings.


  • Leads: 2,000+ high-quality leads/month from Meta + Google Ads.


  • ROAS: 4.2x across performance campaigns.


  • SEO: Ranked Top 3 for “Luxury Resort Yercaud” & “Hilltop Stay Yercaud.”


  • Social Growth: 20K+ Instagram followers within 8 months



6. Client Testimonial


Kerplunk Media transformed Mount Pico from just a property into Yercaud’s premium experience. Today, we don’t compete with budget stays — we set the benchmark for luxury. Our bookings and brand image reflect that.



7. Kerplunk Takeaway

  • Luxury must be positioned visually & verbally (tone, visuals, consistency).


  • Experience-based storytelling > room selling.


  • Performance + SEO + Influencers is the golden triangle for luxury hospitality.

8. Kerplunk Signature Slide

“We don’t just market resorts. We build destinations.” Made better, the Kerplunk way.


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