Melos Café – Turning a Local Café into Pondy’s Snooker Hub
Kerplunk Media | Conversion-Based Growth
1. Before Kerplunk (The Pain Points)
Just another café in Pondy — no unique positioning.
Weak digital presence — no consistent content or audience.
Walk-ins only on weekends → weekday dead sales.
Snooker tables underutilized → not marketed as USP.
Competing cafés pulling crowd with offers, but no community angle.
2. Our Diagnosis
Café market = saturated.
Gen Z = wants hangout spots + relatable content.
Opportunity = position Melos as “The Snooker + Food Culture Café”.
3. Kerplunk Gameplan (What We Did)
Step 1 – Positioning & Identity
Rebranded Melos as “Pondy’s Snooker Café.”
Defined tone of voice: fun, youthful, snarky, relatable.
Designed posters, reels, and offers around snooker & food combos.
Step 2 – Content Engine
Created viral snooker reels (funny POVs like “One shot pro player” & “Friend clapping for nothing”).
Shot food hero content → drool-worthy, shareable.
Ran daily stories: scoreboards, polls, “tag your snooker gang.”
Step 3 – Performance Marketing
Meta Ads targeting students + young professionals in Pondy.
Offer-driven campaigns: “Food + Snooker Combos” to fill weekdays.
Geo-targeted ads during sports matches → “Live screening + food.”
Step 4 – Community & Events
Launched Snooker Nights & Mini-Tournaments promoted on socials.
Collaborated with student influencers to push peer-to-peer reach.
Created FOMO → “If you’re not at Melos this Friday, you’re missing out.”
4. The Results (Measured ROI)
40% increase in weekday sales → solved slow days.
Reels hit 25K–40K views locally, pulling organic walk-ins.
Grew from <500 to 5K+ Instagram followers in months.
Revenue up by 30% MoM, stable across weekdays + weekends.
Positioned Melos as THE snooker café of Pondicherry
5. Client Testimonial
Kerplunk didn’t just market us. They made Melos the snooker hub of Pondicherry. Our weekdays are full, our reels go viral, and people now know us by name.
6. Kerplunk Takeaway
Don’t market a café as “just food.”
Sell the culture (snooker + hangouts).
Content + offers + FOMO events = consistent walk-ins & higher revenue.
7. Closing Line (Signature)
We don’t just build campaigns. We turn small cafés into city-wide cultures. Made better, the Kerplunk way.
Design Direction for PDF
Before/After Graphs: Footfall & revenue growth.
Icons: Snooker | Food | Social Media | Growth.
Highlight Reel Snapshots: screenshots of viral reels.
Revenue Graph: simple bar chart showing MoM jump.
Color theme: bold orange + black Kerplunk palette for power