Kamatchi Restaurant – From Local Favourite to Scalable Chain
Kerplunk Media | Restaurant Growth Story
1. The Challenge (Before Kerplunk)
Kamatchi was popular locally, but digital presence was weak.
Inconsistent communication across branches → people doubted quality.
Weekday sales were slow, weekends overdependent.
Needed to connect with both locals and tourists.
Competitors (franchise biryani chains) started taking share.
2. Kerplunk Strategy (Our Way)
Step 1 – Brand Communication
Created tagline: “Same Taste, Sema Taste” → unified all outlets.
Built content pillars: → Traditional Hero Dishes → Local Specials → Behind-the-Scenes → Customer Reactions → Seasonal Campaigns
Step 2 – Social Media Strategy
Developed relatable reels (post-shopping hangouts, parotta-eating culture, biryani steam shots).
Designed branch-inclusive posters → showed Kamatchi as a chain, not a single spot.
Story formats: polls, “today’s special,” kitchen prep BTS.
Step 3 – Performance Marketing
Meta Ads targeting locals + tourists.
FOMO-driven campaigns: “Dinner plans? Kamatchi is calling.”
Seasonal promotions (Ramzan, Pongal, Summer offers).
Step 4 – Consistency & Trust Building
Highlighted cloud kitchen process → consistent quality across branches.
UGC campaigns: “Your Kamatchi moment.”
3. Execution Highlights
Produced viral reels: Parotta-salna love, steaming biryani shots.
Posters: “Late Night Saapadu = Therapy” → highly shareable.
Created multi-branch awareness campaigns → reinforced “Same Taste Everywhere.”
Weekly dish features → promoted must-try specials like Sudu Soru Virundhu.
4. Results (The Proof of Growth)
Footfall: +55% increase across all branches in 6 months.
Weekday Sales: Improved by 40% (not just weekend-heavy).
Revenue Growth: 2X increase in average monthly sales.
Engagement: Instagram following grew 3X with 10–12% engagement.
Search Ranking: Kamatchi listed in Top 3 for “Best Biryani Pondicherry.”
5. Client Words
Kerplunk Media gave us one voice across all branches. From social reels to ads, the communication is consistent, the brand feels stronger, and our footfall has never been better.
6. Kerplunk Takeaways
In F&B, consistency builds trust, storytelling builds sales.
Cultural relatability (parotta, biryani moments) = engagement gold.
Multi-branch chains need one digital identity to scale.