Dreamers Chocolate Factory
Kerplunk Media | Premium FMCG Growth Story
1. The Challenge (Before Kerplunk)
Competing with mass-market chocolate giants (Cadbury, Nestlé).
No premium positioning → consumers saw it as “just another chocolate.”
No structured digital ads or e-commerce funnel.
Low online sales & repeat orders.
2. Our Strategy
Step 1 – Premeium Positioning
Rebranded visuals → consistent brown + gold tones.
Elevated packaging to luxury grade.
Defined messaging = “Premium couverture chocolate, artisanal indulgence.”
Step 2 – Sales Funnel Setup
Optimized Shopify + Amazon listings.
Designed conversion-focused landing pages (1-click checkout, bundle upsells).
Introduced festive hampers (Valentine’s, Diwali).
Step 3 – Performance Marketing
Meta Ads: Focused on impulse indulgence + gifting
Google Ads: Targeted “Premium chocolates online India” + “Couverture chocolate buy.”
Retargeting: Abandoned cart + viewed-product ads with urgency creatives.
3. The Numbers (What We Achieved)
ROAS: 6.2X (Every ₹1 in ads → ₹6.2 revenue).
Orders/month: Grew from ~200 → 1,200+ within 6 months.
Revenue/month: Jumped from ₹3.5L → ₹18.5L.
Festive Campaign: Valentine’s + Diwali hampers → 2,000+ units sold out in 2 weeks.
CAC: Reduced from ₹480 → ₹160 per customer with retargeting.
Repeat Purchase Rate: Increased by 38% through subscription + festive upsell.
4. Key Growth Drivers
Premium packaging + storytelling → higher perceived value.
Aggressive retargeting → lower CAC, higher LTV.
Seasonal campaigns → spike in revenue & urgency-driven sales.
Consistent SEO blogs → Ranked for “Artisanal chocolate Pondicherry” + “Couverture chocolate India.”
5. Client Testimonial
Kerplunk Media didn’t just give us followers — they gave us revenue. Today, Dreamers is a profitable luxury brand, not just a chocolate factory.
6. Kerplunk Takeaway
Luxury brands don’t just need branding, they need data-driven funnels
Dreamers proved that with the right ads, storytelling, and retargeting, even a niche chocolate can scale into a Pan-India premium brand.