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Kerplunk Media’s Take on Threads by Instagram

Updated: Sep 20, 2023

In a world where social media platforms continually evolve to meet the ever-changing demands of users, Instagram has remained at the forefront of innovation. One such innovation that grabbed our attention at Kerplunk Media, a leading Digital Marketing Company in Pondicherry, is Threads by Instagram.

What is Threads by Instagram?

Threads is a standalone messaging app developed by Instagram, designed specifically for close friends. Launched in 2019, it's a testament to Instagram's commitment to enhancing private and personal connections within its platform.

Kerplunk Media's Perspective

As digital marketing experts, we believe that Threads by Instagram holds significant potential for businesses and individuals alike. Here are some key takeaways:

1. Focused Communication

Threads encourages more intimate and focused conversations. By limiting interactions to a select group of close friends, it creates a sense of exclusivity and trust. For businesses, this presents an opportunity to establish deeper connections with their most loyal customers.

2. Enhanced Privacy

Privacy is a top concern for social media users today. Threads addresses this by allowing users to control who can reach them. In an era where data security and privacy are paramount, this feature can be reassuring for individuals and businesses handling sensitive information.

3. Targeted Content Sharing

Threads enables users to share photos, videos, messages, and Stories exclusively with their close friends. This feature is invaluable for businesses looking to tailor their content to specific customer segments or launch exclusive promotions to a select audience.

4. Story Integration

Threads seamlessly integrates with Instagram Stories. For businesses, this means an extended reach for their Stories among their closest followers. It provides an additional channel to engage and update customers about products, services, or events.

5. Opportunity for Authentic Engagement

Authenticity is a driving force in today's digital landscape. Threads fosters genuine interactions, making it a powerful tool for businesses to engage with their most devoted customers in an authentic manner.

6. Influencer Collaboration

For brands that collaborate with influencers, Threads offers a direct line of communication. Influencers can share exclusive content with their close friends, creating a more personal connection and boosting the effectiveness of influencer marketing campaigns.

7. Real-Time Updates

Threads provides real-time status updates for users' close friends, indicating if they are available, in transit, or busy. Businesses can leverage this feature to provide timely customer support or send offers when customers are actively engaged.

8. Geofencing

Threads offers location-based features that allow users to set geofenced statuses. Businesses can utilize this to notify nearby customers of special events, discounts, or promotions when they are in proximity to their physical store.

9. Potential for Micro-Communities

Threads has the potential to foster micro-communities within its user base. Businesses can tap into these communities to gather valuable insights, conduct market research, or even launch products tailored to the interests of specific groups.


Threads by Instagram is more than just a messaging app; it's a testament to the evolving nature of social media and the increasing demand for more personalized, private, and authentic interactions. Businesses can leverage Threads to build stronger relationships with their most loyal customers and create exclusive content that resonates with their target audience.

As experts in the digital marketing landscape, we at Kerplunk Media believe that staying abreast of such innovations is essential for businesses aiming to thrive in the digital age. Threads by Instagram presents exciting possibilities for those who are ready to explore and embrace its potential.

Whether you're an individual looking to connect with your closest friends or a business seeking new avenues for engaging with your customers, Threads is a platform worth considering. At Kerplunk Media, we're excited to see how Threads by Instagram will continue to shape the future of social media and digital marketing.

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Jul 12, 2023
Rated 5 out of 5 stars.

Fantastic article

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